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5 STEPS TO CREATING AN EFFECTIVE SOCIAL MEDIA STRATEGY
 

Social Media is here to stay and to be successful with the use of these platforms, professionals and businesses alike must create and adopt a Social Media strategy. In this session, Fred will provide 5 keys steps to creating a plan, as well as practical tools for easy and successful implementation and adherence. An overview of the most popular and advantageous platforms will be presented along with their pros and cons, and the applications, tools and services they provide. More importantly, Fred will prescribe specific actions to ensure best practices

Equipment: Screen and set-up for Power Point

 

 
BEST PRACTICES: THE TOP 10 DO'S AND DON'TS WHEN USING SOCIAL MEDIA FOR BUSINESS
 

Noticing other's mistakes is easy: the cringe-worthy Facebook status post, questionable comments on Twitter, grammatical and spelling errors, poor-quality photos, or even worse, engaging in a hot-tempered online conversation. As fitness professionals and business owners are learning host to use and and navigate social media correctly, there are bound to be mistakes and blunders along the way. Join Fred as he discusses how to escape common errors and build a positive and effective social media online presence.

Equipment: Screen and set-up for Power Point

 

 
THE THREE Cs OF SOCIAL MEDIA: CONNECTION, CONVERSATION AND CUSTOMER SERVICE
 

The majority of fitness professionals and companies are using social media, but it appears as though many are taking a trial and error approach, and do not have a clear plan or strategy. In this session, you will learn how to use social media to communicate with clients and members, and how to leverage the connections that are made to create community. Discover how to have meaningful online conversations, as well as enhance and elevate your brand by delivering outstanding customer service through social media.

Equipment: Screen and set-up for Power Point

 

 

5 WINNING STRATEGIES FOR MANAGING GENERATIONAL DIFFERENCES IN THE WORKPLACE

 

Discover how to maximize the productivity of a multi-generational staff by recognizing their distinct differences in values, work ethics and attitudes. In this session you will learn how to promote harmony in your facility by implementing 5 management strategies which are based on understanding how each generation works best, their preferred means of communication, and how they respond to conflict.

Equipment: Screen and set-up for Power Point

 

THE MILLENNIALS ARE COMING: IS YOUR CLUB READY FOR THE NEXT GENERATION?

 

Millennials, or Gen Y, are now the largest generation ever and are positioned to be the core of employment and leadership in the next three decades. A huge economic and social force, they are not only the next managers, directors and staff, they are your new clients. Technology, social networking and multi-tasking are only a few of the things that define them. But do you really know who they are and what makes them tick? In this session, you will learn top strategies for hiring and retention, how job descriptions and company policies should change, why mentoring is important and what steps are necessary to win over and engage this bright, connected and technology-savvy group. 

Equipment: Screen and set-up for Power Point

 

STAYING COMPETITIVE AGAINST THE BIG GUYS: 5 KEY MARKETING AND MEMBER RETENTION STRATEGIES FOR INDEPENDENT AND SMALL CLUBS
 

In this session you will explore low cost and easy to implement strategies to market and promote your facility, attract new members and retain existing ones. Discover how to stay competitive with a limited budget, practical tips for finding free or inexpensive marketing and publicity opportunities, and how to be successful and achieve results when competing with large fitness chains. Most importantly, learn how to keep your members and staff happy and loyal to your business.

Equipment: Screen and set-up for Power Point

 

 

FIND, OPTIMIZE AND KEEP GOOD STAFF!

 

Is it time that your Job descriptions, Hiring practices and Retention strategies had an extreme makeover? Probably! For the first time in modern history, 4 distinct generations are together in the workplace. And each one comes with different values, attitudes and expectations. In this session you will learn where and how to find and hire the best employees for your business, how to optimize their performance and productivity, and how to retain your staff by creating an environment that meets their needs and keeps them satisfied.

Equipment: Screen and set-up for Power Point

 

THE CHANGING FACE OF HEALTH CLUBS: SEVEN ISSUES FITNESS PROFESSIONALS MUST CONSIDER FOR FUTURE SUCCESS

 

There is no doubt about it… changing demographics (Baby Boomers, Gen Xers and Millennials), interactive technology and an energy conscience world are all influencing the modern health club. In this presentation you will discover which departments are positioned to be major profit centers in the next 10 years, what your future client will look like, and what services should be offered. In addition, design trends that emphasize a GREEN and environmentally responsible approach will be discussed as well as how the use of technology will impact the future of your business. Gain practical insight for profitability in the next decade.

Equipment: Screen and set-up for Power Point

 

TIPS FOR SUCCESS TEACHING GROUP EXERCISE AND SMALL GROUP TRAINING

 

There is much more to successfully teaching group exercise and small group training than meets the eye. In this session you will learn top tips and strategies from an industry veteran with over 30 years experience teaching group exercise. Fred brings theory into practice while exploring how to manage small and large groups, exercise choice, progression and modification, effective cuing and motivational techniques, and how to make the most of your own skills and best assets. Uplifting, educational and fun!

Equipment: Screen and set-up for Power Point

 

GREAT TEACHERS: BORN OR MADE?

 

To be an educator is a true gift. But is it a natural born talent or a learned behavior? Answer: a little bit of both.
In this lecture you will learn how communication, motivation, being flexible, and life experience all play key roles in what it takes to be a successful educator in the health and fitness industry. Explore the stages of learning, discover teaching strategies for diverse situations, and identify obstacles that you might encounter.
GOOD teachers are easy to find..... discover how to be a GREAT one!

Lecture
Equipment: Screen and set-up for Power Point

 

NAVIGATING A CAREER IN HEALTH AND FITNESS: NETWORKING FOR SUCCESS IN A WORLD OF OPPORTUNITIES

 

Networking is not just making connections, it is creating and establishing relationships. Fred provides tips and resources to improve your networking skills and broaden your reach in the health and fitness industry. He will also discuss employment possibilities and where to find them, how to generate opportunities and growth, and what tools are essential for professional development.

Equipment: Screen and set-up for Power Point

 

THE LITTLE THINGS REALLY DO MATTER: FUNCTIONAL DESIGN FOR YOUR HEALTH CLUB

There are many design considerations when opening or renovating a health club, with decision making frequently based on existing models. While this many be the 'easy way out', it often leads to costly design and service issues that become evident once the work has been completed. Often the vision of 'the experience' is not even considered and the ‘little things’ that help a health club to function well are overlooked, neglected or completely forgotten.
This workshop will address design, service and staff issues which contribute to the overall functionality of the club. It will provide a number of practical, no or low-cost solutions to commonplace and potential problems, and you will discover how they can help you to reduce current costs, attract new members, retain existing members and design a top-notch facility which functions in harmony.

Equipment: Screen and set-up for Power Point

 

     
 

 

   

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‘I’m delighted that you opened our convention, the delegates deserve the best and you not only provided them with first class presentations but with heaps of ideas and inspiration.’
Angela Porter, Manager, Fitness Scotland

 
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